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Paid Media Articles

Every paid media article from the Variance Marketing blog, newest first: practical tips from the team behind 2,500+ client campaigns.

All articles · 65Lead Generation · 36SEO · 14Paid Media · 2Online Marketing · 9Business Advice · 4
Paid Media · July 16, 2021 · 4 min read

Top 4 Ways To Increase Conversions Using PPC Advertising

Paid advertising is one of the most effective ways to drive more leads. But one has to be very careful on how to use this tool. What most advertisers do is pay for specific campaigns that target a wider audience and use keywords that are not specific to their audience.

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Paid Media · April 4, 2018 · 8 min read

Getting Started with Facebook Advertising

Let’s clear up something off the bat. Paid Facebook Advertising is very different than organic posting (It’s Way Better!). When some people think of Facebook Ads they think, “Oh, I’m going to have to post every day at noon, share a nice article, maybe do a little boosted posting…”

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