$0 to $380k in 60 Days
“Avi is single-handedly responsible for driving $380,000 increase in our revenue in 60 days! Start the program.. You'll see what I saw you'll book 30 calls easily...”
Chris Allinson★★★★★
Rank Everywhere Customers Search. In 90 Days.
Google. ChatGPT. Perplexity. Google Maps. One program, three tiers and a written guarantee: top 3 in 90 days, or we keep working free for up to 3 more months.
Written guarantee3rd-party rank trackingYou keep everything we build
who is the best roofer in tampa for storm damage?
AI answer
For storm damage in Tampa, Your Roofing Co. is a strong pick: 4.9 stars from 300+ reviews, same-week inspections and insurance claim help.1 Other options include…
1 yourroofingco.com2 Google Maps3 reddit.com/r/tampa
- Google SearchTop 3 + AI Overview citation#1
- ChatGPTNamed in the answerCited
- PerplexityFeatured source cardCited
- Google MapsMap Pack, 14 of 15 grid points#2
As featured in
The shift
Search Just Changed. Your Lead Flow Can't Afford to Stay Behind.
58%of Google searches now end without a clickSearch Engine Land, 2025
800Mweekly ChatGPT users asking buying questionsOpenAI, Q4 2025
46%of local purchases start on Google MapsBrightLocal
3×conversion rate from AI-sourced traffic vs. paidVariance client data
The problem
Traditional SEO Is No Longer Enough
What's breaking
- AI Overviews take the clicks from page-one rankings
- ChatGPT and Perplexity recommend competitors you've never heard of
- The Map Pack sits on top of every local search, and you're not in it
- Zero-click searches now outnumber the clicks
What wins in 2026
- Being cited inside the AI answer, not just listed below it
- Ranking in the top 3 on Google, ChatGPT, Perplexity and Maps
- Schema, entity and authority signals AI engines actually trust
- A guaranteed timeline, or we work free until we hit it
What is AEO
Answer Engine Optimization: Be the Answer, Not Just a Result
AEO optimizes the signals every modern search engine uses: classic rankings, the local pack and the citations inside AI answers.
G
Google Search
Top 3 organic rankings and citations inside AI Overviews.
ChatGPT
Named in ChatGPT's answers and its web browsing results.
Perplexity
A featured source in Perplexity's answer cards.
◎
Google Maps
Top 3 in the Map Pack across your whole service area.
Why Variance
2,500+ Companies. One Written Guarantee.
We've ranked mortgage brokers, roofers, HVAC operators and franchisors in the most competitive markets in North America. AEO is the same playbook with the same promise, built for AI search.
2,500+companies worked withAcross North America
$380krevenue in 60 daysChris A. · Nest Capital
600%organic traffic growthLuke D.
48keywords ranked #1 in 60 daysLuke D.
The AEO method
Six Levers. One Compounding System.
Entity & Authority Foundation
Schema markup, knowledge-graph claims and a Wikipedia-grade entity profile so AI models recognize who you are.
Answer-Shaped Content
Question-first pages, FAQ schema and topical clusters written for how people actually ask ChatGPT and Perplexity.
Link & Citation Velocity
High-authority backlinks, press mentions and directory citations: the trust signals AI engines weight most heavily.
Local & Map Pack Domination
A Google Business Profile overhaul, geo-grid rank tracking, service-area pages and a steady flow of new reviews.
LLM Source Engineering
Reddit, YouTube, comparison articles and structured data on the high-crawl sites AI actually reads.
Weekly Rank Reporting
One dashboard covering Google, Maps, ChatGPT and Perplexity. Real-time visibility, zero guesswork.
90-day timeline
From Kickoff to Top 3 in Three Phases
Days 1–30Foundation
Audit, strategy & build
Technical SEO audit, keyword strategy, entity foundation, schema rollout, Google Business Profile optimization, first content sprint shipped, backlink campaign live.
Days 31–60Momentum
Ranking & citation velocity
Content production at scale, LLM source placements (Reddit, YouTube, comparison articles), Map Pack optimization, high-authority links. First keywords move into the top 10.
Days 61–90Guarantee
Top 3 delivery
Target keywords hit the top 3 on Google, your profile appears in the Map Pack, and your brand is cited in ChatGPT and Perplexity answers. Weekly geo-grid and citation reports.
Packages
Three Tiers. Same Guarantee.
Standard
20 keywords in Google's top 3
$1,250 / month · 3-month term
- 20 primary + secondary keywords
- Google Search + AI Overviews
- ChatGPT + Perplexity citation optimization
- Google Business Profile optimization
- Monthly content + backlinks
- Weekly rank & LLM reports
Most popular
Premium
50 keywords in Google's top 3
$3,000 / month · 3-month term
- 50 primary + secondary keywords
- Everything in Standard, plus:
- Map Pack domination across service area
- Entity & knowledge-graph build-out
- Dedicated campaign manager
- Competitor displacement strategy
Diamond
100 keywords in Google's top 3
$6,000 / month · 3-month term
- 100 primary + secondary keywords
- Everything in Premium, plus:
- Multi-location / multi-market coverage
- Premium PR & press placements
- YouTube + Reddit authority campaign
- Executive reporting & strategy calls
Pricing shown is indicative. Final investment is confirmed on your Scale-Up Session based on industry, geography and keyword competition.
Top 3 in90days
Hit Top 3, or We Work Free Until We Do
If your contracted keyword count doesn't rank in the top 3 positions of Google within 90 days, we keep delivering the program at no additional cost for up to 3 more months.
What counts
- Primary keywords: the main focus of your campaign
- Secondary keywords: variations, long-tail and related terms
- Example primary: “Top-rated dental clinic in Miami”
- Example secondary: “Miami teeth whitening”, “Cosmetic dentistry in Miami”
- Verified by a third-party rank tracker, no cherry-picking
The extension
- Up to 3 additional months at no cost if the benchmark isn't met
- Why it is capped: backlinks and authority compound, while algorithm updates and domain age are outside our control
- You always keep every asset we build: content, links, schema and your Google Business Profile
“Avi is single-handedly responsible for driving a $380,000 increase in our revenue in 60 days.”
Chris A. · $0 to $380k in 60 days · Nest Capital Mortgage Investment Corp
Book a Scale-Up Session →
Client results
See the Case Studies →Real Entrepreneurs. Real Rankings. Real Revenue.
48 Keywords Ranked #1 in Google in 60 days
“Our organic traffic scaled by 600% in just 60 days working with Avi and the Variance team on SEO. This is driving lots of recurring customers for us.”
Luke D.★★★★★
$80k in 30 Days with SEO - Kingsway Paving
“$80k in booked jobs within first 30 days of our SEO plan. Highly recommend Variance Marketing for SEO 100%”
Charlie B.★★★★★
39 Keywords Ranked #1 in Google in 90 Days - Fuwa Fuwa Pancakes
“We went from 3 retail locations to 39 retail locations in just under 12 months using Avi's franchise SEO strategy. If you Google "Dessert Franchise" you will see us ranking, that brings…”
Ben L.★★★★★
How we start
Three Steps. Two Weeks to Live Rankings Work.
Scale-Up Session
A discovery call. We audit your visibility across Google, Maps, ChatGPT and Perplexity and confirm package fit. No pitch. If we can't help, we'll tell you.
Onboarding & Kickoff
Contract and keyword lock, access handoff, and a dedicated campaign manager assigned within 48 hours. First content and link work ships in week 1.
90-Day Guarantee Clock
Weekly rank reports across all four surfaces. Top 3 by day 90, or we keep working free for up to 90 more days.
The people behind your campaign
A Dedicated Campaign Manager, Not a Ticket Queue
You get assigned a dedicated campaign manager who gives you one-on-one support and sales traction updates. Our team of 22 believes in strong client communication and complete transparency.
FAQ
The Questions Every Entrepreneur Asks
How is AEO different from traditional SEO?
Traditional SEO optimizes for blue links. AEO also optimizes for AI-generated answers inside ChatGPT, Perplexity and Google AI Overviews, where a growing share of buying decisions now start.
Why a 90-day timeline instead of 6 to 12 months?
We've systemized the foundation work (entity, schema, content velocity, link acquisition) so results show up in the window that matters to a business owner. If we miss, you get up to 3 free months.
What do the packages cost?
Standard is $1,250 a month for 20 keywords, Premium $3,000 a month for 50 and Diamond $6,000 a month for 100, each on a 3-month term. Final pricing is confirmed on your Scale-Up Session based on industry, geography and keyword competition.
What industries do you work with?
Mortgage loan officers, roofing contractors, HVAC, home services, franchisors, insurance brokers and marketing agencies. High-intent, local or national service businesses with real sales infrastructure.
What do I need to provide?
Website access, Google Business Profile admin, 60 minutes for kickoff, and the ability to answer your campaign manager on the weekly report. That's it.
Do I keep what you build if we stop?
Yes. You always keep every asset we build: the content, the links, the schema and your Google Business Profile.
Ready to Rank Everywhere?
Book a Scale-Up Session: a custom AEO roadmap and zero obligation. Join 2,500+ entrepreneurs who have worked with Variance.
Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · info@variancemarketing.com