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VMers Have Fun in the Process of Scaling Clients Online

Variance Marketing helps companies of all types across North America generate leads and online sales. We work primarily as an SEO and paid ads agency.

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Four members of the Variance Marketing team in the office
The Variance Marketing teamIn our office
As featured in
EntrepreneurYahoo FinanceTEDxThe Globe and MailBaystreet.caDisruptThe American Reporter
22people on the teamBased in Toronto, Ontario
2,500+companies worked withAcross North America
79video testimonialsFrom named clients
2officesNorth York, ON and St. Petersburg, FL
Avi Grondin, founder of Variance Marketing, at his desk in the office
Avi Grondin speaking at TEDxYorkU
TEDxYorkU, 2019
Meet the founder

Avi Grondin Started Variance in 2016. He Still Runs It.

Avi studied at the Schulich School of Business, worked as a financial analyst at IBM, and built his first company, a valet service, on the side. In 2016 he started Variance Marketing. Ten years and 2,500+ companies later, it is still his main company.

Today he also posts a short video every day on using AI in a real business, and every strategy he teaches gets tested here first, on campaigns like yours.

  1. 2016
    Founded Variance Marketing in TorontoStarted the agency while working as a financial analyst at IBM.
  2. 2017
    Built and sold his first companyVinicci Valet grew to 25 drivers before he sold it. The same year Variance became a Google Partner and a Meta Marketing Partner.
  3. 2019
    Next 36 and the TEDx stageSelected for the Next 36 from more than 2,000 founders, and spoke at TEDxYorkU.
  4. Today
    2,500+ companies servedVariance is still his main company, and the place he tests everything he teaches in a daily video on using AI in a real business.
TEDxYorkU speakerNext 36, 2019 cohortGoogle PartnerMeta Marketing PartnerSchulich School of BusinessFormer IBM financial analyst
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Operating in the heart of Toronto

We Are Not a Full-Service Agency

Our clients occupy first page rankings on Google for multiple relevant search terms and generate a consistent inflow of leads from online ads. SEO coupled with a short-term lead generation strategy such as Facebook advertising is the perfect allocation to optimize marketing ROI.

We will only take on clients that we are 100% sure will benefit from one of our service offerings.

  • Results firstOur top priority above all is exceptional results for our customers.
  • Passion for our workWe love what we do for our clients and it shows in our results.
  • Growing experienceWe keep up to date on the latest practices.
The Variance Marketing team
A Variance Marketing team member in front of the company logo wall
Inside Variance

The Office, the Phones and the People on Them

A Variance Marketing team member in a company hoodieA Variance Marketing rep on a call, wearing a headset and a company hoodieThe Variance Marketing office, with the logo on the glassThe Variance Marketing sales team at their desks in the officeA Variance Marketing rep on a call at his deskA Variance Marketing team member working at his deskA Variance Marketing team member at his desk, thumbs up
Organization certainly helps

Solid Returns, Project Milestones and Regular Communication

S.M.A.R.T. Goals

We learn about your business, target audience and buyer personas, and agree on KPIs and expected return before starting.

Ideas Into Action

We formulate a campaign package tailored to your business that allocates every marketing dollar to hit those goals.

Campaign Design

We plan the creative: ad design, copy ideas, customer avatars, video production, animation and branding.

Campaign Functionality

Keyword research, competitor analysis, sales funnel construction, email automation and every functional deliverable.

Go Live

We schedule benchmarks, implement, and officially launch all creative and functional aspects of the campaign.

Consistent Optimization & Split Testing

We measure effectiveness, analyze KPIs, report on performance and tweak the campaign to always be profitable.

Where to find us

Two Offices, One Team

Canada Office5000 Yonge Street, Suite 1901
North York, ON M2N 7E9, Canada
US Office7901 4th St N, Ste 300
St. Petersburg, Florida 33702

Join the 2,500+ Companies We've Worked With

Book a Scale-Up Session. We look at your numbers, show you the plan, and tell you straight if we can help. We only take clients we are 100% sure we can get results for.

Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · info@variancemarketing.com
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