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Pay-per-click advertising

Google Ads Management That Catches Buyers While They Are Searching

Using Google, we build out sales funnels that are optimized for conversions. Even if you're a decade behind your competitors on PPC, we can get you up and running quickly.

Quick entryStrong targetingAdvanced analytics
Eyeology.com video testimonial ▶ Eyeology.com: 66 leads in 7 days at $5.89 a lead
PestMeOff.com34 leads in 5 days▲ $6.36 per lead
As featured in
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Results from Google Ads

What Our Google Ads Did for Clients

66leads in 7 daysEyeology.com · Google Ads
$5.89cost per leadEyeology.com
34leads in 5 daysSam Thornal · PestMeOff.com
$6.36cost per leadPestMeOff.com
What's included

The Whole Google Ads Account, Managed

From the first keyword to the booked call.

Search Campaigns

Show up when someone types what you sell.

  • Keyword research by intent
  • Ad copy tests
  • Negative keywords kept clean

Performance Max

Google's full inventory from one campaign.

  • Asset groups built for your offers
  • Audience signals from your data
  • Lead quality fed back to Google

YouTube & Display Retargeting

Bring visitors back with new ads.

  • Retargeting audiences
  • Video and display ads
  • Frequency kept sensible

Landing Pages & Funnels

Sales funnels optimized for conversions.

  • Pages matched to each ad group
  • Heat maps and split tests
  • Forms, calls and calendar

Conversion Tracking

Every lead traced to the keyword that produced it.

  • Form and call tracking
  • Offline conversions
  • Clear cost per lead

Reporting

Kept in the loop on impressions, clicks and conversions.

  • Split testing analytics
  • Targeting tests
  • Regular performance reports
Why Variance for Google Ads

Why Run Your Google Ads With Variance?

  • A dedicated campaign managerOne-on-one support and sales traction updates from a person who knows your account.
  • Real-time reportingYou see impressions, clicks, leads and conversions as they come in.
  • Split testing on every campaignBy consistently A/B testing we find the point where ads, content and budget return the most.
Book a Scale-Up Session →
Variance Marketing reporting dashboard
Your reporting dashboard▲ Leads and traffic in one place
How it works

From Scale-Up Session to Live Campaign

The same five stages run every campaign we manage.

S.M.A.R.T. Goals

We learn your business, audience and buyer personas and agree on KPIs and expected return before starting.

Campaign Design

Ad design, copy ideas, customer avatars and video. This is the creative side.

Campaign Functionality

Funnel construction, tracking, email and text automation. This is the side that turns clicks into booked calls.

Go Live

We schedule benchmarks, implement and launch.

Optimize & Split Test

We measure, report and tweak the campaign so it stays profitable.

Partners

Our Valued Partners

The platforms and tools behind your campaign.

Ads, CRM & search
Meta Marketing Partner
Google Partner
TikTok Marketing Partner
Google AdsGoogle Ads
Google Analytics
HighLevel
HubSpot
Close
ActiveCampaign
Constant Contact Solution Provider
Serpstat
Shopify
ClickUp
Slack
StripeStripe
AI & automation
ClaudeClaude
ChatGPTChatGPT
GeminiGemini
PerplexityPerplexity
ElevenLabsElevenLabs
Retell AI
HeyGen
Higgsfield
Remotion
ZapierZapier
MakeMake
n8nn8n
Client stories

Google Ads Clients on Video

Watch All 79 Stories →
Eyeology.com video testimonial
66 Leads in 7 Days for $5.89 Per Lead Using Google Ads

“Driving 62 leads and 4 phone calls within 1 week of running Google ads for Eyeology.com eye care clinic. Each of these high-intent leads costing less than $6 a piece. Extremely good…”

Eyeology.com★★★★★
Sam Thornal video testimonial
34 leads in 5 days at $6.36 Per Lead Using Google Ads - PestMeOff.com

“If you're looking for Google ads, theres no team that can deliver better and cheaper results than the Variance Marketing team.”

Sam Thornal★★★★★
A Variance Marketing rep on a call, wearing a headset and a company hoodieA Variance Marketing team member working at his desk
The people behind your campaign

A Dedicated Campaign Manager, Not a Ticket Queue

You get assigned a dedicated campaign manager who gives you one-on-one support and sales traction updates. Our team of 22 believes in strong client communication and complete transparency.

FAQ

Google Ads FAQ

How fast will I see leads?

Our advertising program is built to start acquiring leads within 30 days of the campaign running.

What do you split test?

Ad copy, creative, targeting and the funnel itself. We keep testing until ads, content and budget allocation hit the sweet spot, then reassess every quarter against S.M.A.R.T. goals.

Will I know what is happening in my account?

Yes. You get a dedicated campaign manager and real-time reporting on impressions, clicks, leads and sales traction.

Do you work with everyone?

No. It starts with our customer fit process. We will never take on a client unless we are 100% sure we can help.

Ready to Own the Search Results?

Book a Scale-Up Session. We'll look at your market and tell you straight if Google Ads will pay off.

Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · info@variancemarketing.com
Book a Scale-Up Session →